Internet Explorer

The Browser You Love To Hate

Attack Of The Troll

This was a truly extraordinary experience. I’d been working with Microsoft for a few years at this point, and I had the opportunity to cast my cousin in his dream role: an embittered internet troll, hating on the infamous browser: Internet Explorer.

Naturally, I cast my dearest cousin E-Fin to play the basement-dwelling lead because…well, at the time he lived in my basement. I’d put his performance on par with Chaplin. 😉

Do You Know This Guy?

The campaign was aptly dubbed “The Browser You Love To Hate,” and the resulting video was a creative way for (then) Internet Explorer to join in with the rest of us in glorious self-deprecation.
What a time to be alive.

Thanks + Cheers to the Microsoft team for believing in us and working together for a truly one-of-a-kind viral hit.

Listed as Top 10 Viral Advertisement of December 2012 by AdAge Magazine

Ad of The Day by AdWeek“This ad is slickly produced and nicely written.” – Gabriel Beltrone

“Microsoft is talking to me and I can’t help but pay attention.” – Michael Humphrey, Forbes Magazine

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